Audience,+Content+&+Medium

__**Audience:**__
The intended audience is for all alcohol consumers (specifically the youth who are more likely to make a poor decision based on little experience) Age group: 16-40.

__**Content Planning:**__
We are going to use drinking and driving collisions that have occurred in a sarcastic manner and implement them into an ad.

__**Medium of Expression****:**__
Physical advertisements and a small commercial. Advertisements allow us to communicate our message to the general public. To top everything off, air a commercial that will grab the attention of many views. The commercial can be hosted on YouTube for free, and aired on television by sponsors.