Goals+&+Objectives

__**Goals and Objectives:**__
We want to reach out to Canadian youth and attempt to deter them from drinking and driving. We will initially confront the attitude on this issue, which has been a “hands off” one. All agree that drinking and driving is bad, but when the time comes to make the important decision, many ignore the facts. We are going to influence their decision by producing new and improved signs that sarcastically address the issue and allow a person to relate more effectively. Current drinking and driving signs are dull and have no effect at all as they age. We want these signs to be more attractive and eye catching.